Keep mentioning them. And always come up with new ones whenever you create new e-books, blog posts or online courses. But sooner or later, you’ll unlock a few signature ideas that you’ll become known for for years to come. You can download the Sticky Idea Checklist through the orange box below – enjoy! I first heard about The Briefcase Technique years ago when I was on a mission to learn everything I could from Ramit Sethi (one of my long-time mentors). Forms. Just make sure you keep track of them so you don’t forget them. By now, you should have a pretty good idea how to spot sticky ideas in the world and understand why they’re sticky. What is The 80/20 Content Promotion Rule? An example might be “Product Launch.” Then, branches are added pointing to various topics related to the task, which in our example might be, “Marketing,” “Beta Testing,” “Costs,” and “Measuring Outcomes.” Around each of these subtopics, participants add sticky note ideas and suggestions. The evening was sticky and hot. It seems like ideas are (1) the twinkle twinkle little star, (2) the releasing control, and (3) the releasing control to God. Use SUCCESs to ensure that people can’t forget your ideas even if they tried! They say that sticky ideas are one or more of the following: By simple, they mean that the closer you can get to the core of the idea, the stickier the idea will be. Surround Yourself With Successful Entrepreneurs, Becoming a Star Student in Online Business Courses. “Primoz, the one thing you’re not doing right now that you have to start doing is come up with more sticky ideas.”, “Yeah, big ideas like my 80/20 promotion rule that people will remember you by. I first heard about the idea years ago and still keep it in the back of my mind whenever I think about how to run my business, write new content, and develop new products and services, as it serves as a great guiding point for nurturing relationships with my clients (and attracting new ones). It just wasn’t natural to me and I had no idea how to even get started with coming up with sticky ideas. Whenever you come up with your Sticky Idea Candidates, make sure they solve a problem. I haven’t heard of that one and will check it out. Even though I wasn’t looking for a job, I devoured all of his content so I could soak up all of his knowledge that I possibly could. You can read more about the Hell Yeah / Hell No idea here. Related Products. 29.95. Simplicity. 44. I used to be horrible at coming up with sticky ideas, and just never even thought about doing it for my online business (which is why I have practically no sticky ideas in some of my earlier content). Put up a parking lot. … In proverbs, abstract truths are often encoded in concrete language: "A bird in hand is worth two in the bush." In this guide, I’ll talk about exactly what sticky ideas are, and how to spot them in the world. … But surprise doesn’t last. I'd like to receive the free email course. ), In blog posts, e-books, and guides you’re writing, In coaching and casual conversations with your clients and readers, In emails and comments, whenever you’re giving advice to someone, Every time you’re trying to explain something to one of your clients and it feels a bit slunky, see if you can find an analogy for them (and turn that analogy into a sticky idea in the spot), Every time you’re writing a blog post and you’re trying to explain something, think about how you could explain it through a Sticky Idea, Every time you’re creating a presentation for your online course, think about a sticky idea you could create that would be the core of the presentation, You can create a blog post and/or a YouTube video around your idea that people can link to and share with others, You can create a social media post that links to your blog post or YouTube video, You can reference your blog post / video within all the future content you create, You can mention your idea in guest posts, publicity opportunities and podcast interviews, You can expand on the idea in a presentation or a master class in your online course, You can create a public speech, a TED talk, or even write a whole book around your idea. Instead of just talking about the plan, he recommends printing it out on paper and bringing it with you in a briefcase to impress the interviewer. We are wired to feel things for people, not for abstractions.”. Click here to read about the 80/20 Content Promotion Rule. Naturally sticky ideas are full of concrete images—ice-filled bathtubs, apples with razors—because our brains are wired to remember concrete data. Make the visuals easier to understand with a sticky note and a pair of scissors. Finally, I do agree that the more well known you are, the more likely your ideas are to stick (as more people pay attention to you), and you don’t have to work as hard to get your ideas out there, as your fans do a lot of the work for you. I wanted to understand how top performers in all walks of life think differently than everyone else, and find ways to improve my own mindset. You can also start coming up with Sticky Ideas “on the spot”: As you have the conversation, publish the blog post, or deliver the presentation, pay attention to what happens in the following days / weeks (as you keep mentioning the idea). We’ll cover examples of products and messages that have the stickiness factor and look at why the message needs to be sticky for businesses to succeed. I was never “good” at coming up with stick ideas that people would remember me by. Sticky ideas have to carry their own credentials, notes Made to Stick: “We need ways to help people test our ideas for themselves — a ‘try before you buy’ philosophy for the world of ideas. If you make use of these traits in your communication, you’ll make your ideas stickier. If we communicate in the same language, we get along well – if we don’t, we might feel misunderstood. Simplicity ; Principle 2. 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